GTS Reading | WordPress Redesign
The redesign gave a broad transport offer separate service and industry journeys instead of asking the homepage to explain everything.
Rebuild around clearer customer journeys, maintainable content and a controlled migration


A website redesign is useful when customers cannot understand the offer, complete an important task or assess your work. It should start with those problems—not an assumption that a newer visual style will increase sales.
We review existing content, customer journeys, enquiries and technical constraints before deciding what to keep, improve or replace. The brief covers messaging, page types, mobile use and the editing needs of your team.
Launch is a separate workstream: retain valuable URLs where possible, map genuine replacements, test forms and analytics, and check crawl access after release. Rankings may fluctuate and cannot be guaranteed through a migration.
What makes our website redesign service different.
We don't just make things pretty. We start by understanding your business goals, target audience, and current performance — then redesign with clear conversion objectives.
Every design decision is informed by user research and best practices. We create intuitive, accessible websites that guide visitors toward what matters most.
Choose the platform around editing, integrations, performance requirements and the team responsible for ongoing support.
Plan URL mapping, staged tests, release responsibilities and rollback. Check the live site after launch rather than promising unchanged rankings or zero downtime.
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Simple brochure website redesign with modern design and basic functionality.
Full redesign with CMS, advanced features, and comprehensive optimisation.
Complex redesign with migration, custom functionality, and strategy consulting.
All prices are in GBP and exclude VAT. Contact us for a custom quote.
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
We meet with you to understand your business, current performance, target audience, and redesign goals. We audit your existing website and competitors to identify opportunities.
We create wireframes and designs, get your feedback, then build your new website. We use modern frameworks and best practices to ensure performance, security, and scalability.
We thoroughly test across devices, migrate your content and data, set up analytics and tracking, then launch. We provide support during and after launch to ensure everything runs smoothly.
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
We create detailed wireframes and high-fidelity designs tailored to your brand, target audience, and conversion goals. Multiple rounds of revision are included to get it perfect.
Test agreed desktop, tablet and mobile journeys on a representative browser and device set, including keyboard use and important enquiry steps.
Set performance budgets for representative pages and review images, scripts and caching. Better performance supports users but does not guarantee search positions.
Review headings, metadata, canonicals, structured data, internal links and migration redirects, retaining valuable content where it still serves the same intent.
If desired, we integrate a headless CMS like Sanity so you can manage content without touching code — or we can keep it simple with a static build.
Configure consent-aware events and verify page views and enquiries. Reporting should state coverage and attribution limits rather than imply every visitor is observed.
Make an informed decision
Businesses whose offer, customer journey or editing needs have changed. A redesign is not the automatic answer to a poor score or a disappointing month of enquiries: first identify the problem.
Compare the agreed journeys before and after launch. Verify redirects, indexing access, consent-aware analytics and enquiry delivery; measure subsequent visibility and lead quality over comparable periods.
The redesign gave a broad transport offer separate service and industry journeys instead of asking the homepage to explain everything.
The rebuild preserved the photography-led direction while replacing the theme and improving the content structure.
These examples document the delivered work. They do not establish a before-and-after increase in enquiries, sales or search rankings.
Real words from the businesses we've helped grow.
“I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.”
Everything you need to know before getting started.
Other services you might be interested in.
Book a free discovery call to discuss your goals, or send us a message and we’ll get back to you within 24 hours.
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