LinkedIn Marketing
B2B lead generation and thought leadership through strategic LinkedIn marketing
- Profile optimisation for credibility
- Content strategy & consistent posting
- Targeted outreach & lead generation
- LinkedIn Ads management
What We Deliver
LinkedIn is where business happens. If you're a B2B business or service professional, LinkedIn is where your customers spend their time — researching solutions, building networks, and making buying decisions. An effective LinkedIn strategy puts you in front of decision-makers actively looking for what you offer.
We help you build a powerful LinkedIn presence that generates leads, builds authority, and creates genuine business relationships. From profile optimisation and content strategy to targeted outreach and paid campaigns, we help you leverage LinkedIn's unique advantages to grow your business.
Whether you're looking to build personal brand authority, generate qualified leads, or establish your company as a thought leader in your industry, we'll build a LinkedIn strategy that delivers results.
Why Choose Us
What makes our linkedin marketing service different.
LinkedIn-First Strategy
We're not just putting generic content on LinkedIn. We build strategies specifically designed for LinkedIn's algorithms, audience behaviours, and unique dynamics.
Lead Generation Focus
Every piece of content and outreach is designed to generate qualified leads for your business — not just vanity engagement metrics.
Personal + Company
We optimise both personal profiles and company pages for maximum reach and credibility — knowing that personal profiles often outperform company pages on LinkedIn.
Relationship-Driven
LinkedIn is about building relationships. We focus on authentic engagement and genuine connections that turn into business opportunities.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Profile & Setup
LinkedIn profile optimisation and content strategy.
- Profile optimisation
- Banner & headshot guidance
- Content strategy
- Posting schedule
- Hashtag research
- Connection strategy
Content Management
Monthly LinkedIn content creation and posting.
- 12 posts per month
- Professional copywriting
- Graphic design
- Hashtag optimisation
- Engagement monitoring
- Monthly performance report
Lead Generation
Full LinkedIn marketing with outreach and lead generation.
- Everything in Content Management
- 20 posts per month
- Connection outreach campaign
- InMail sequences
- Lead tracking
- CRM integration
- Weekly performance updates
All prices are in GBP and exclude VAT.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Profile & Strategy Audit
We audit your current LinkedIn presence, identify gaps, and develop a tailored strategy for reaching and engaging your ideal audience.
Profile Optimisation & Content Creation
We optimise your profile for maximum visibility, develop a content calendar, and begin creating and posting engaging content designed to grow your network.
Engagement & Lead Tracking
We monitor engagement, manage outreach conversations, track leads through your CRM, and provide monthly reports on reach, engagement, and lead generation.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Profile Optimisation
Complete profile optimisation — headline, summary, experience, skills, endorsements, and visual branding — designed to attract your target audience and rank well in LinkedIn search.
Content Strategy
A tailored content strategy covering content pillars, posting frequency, content formats, and engagement tactics — designed to grow your network and establish authority.
Content Creation & Posting
Original content creation — articles, posts, carousels, and native documents — optimised for LinkedIn's algorithm and designed to generate engagement and leads.
Targeted Outreach
Strategic connection outreach to your ideal audience — with personalised messages designed to start conversations and build relationships with decision-makers.
LinkedIn Ads Management
Strategic LinkedIn advertising campaigns — Sponsored InMail, Sponsored Content, and Text Ads — targeting decision-makers and driving qualified leads to your business.
Lead Tracking & CRM Integration
Integration with your CRM to track leads sourced from LinkedIn, understand conversion pathways, and measure ROI from your LinkedIn efforts.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
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