Is LinkedIn marketing right for B2C businesses?

Primarily, yes — LinkedIn is most effective for B2B businesses. That said, if your B2C business targets professionals or has a thought leadership angle, LinkedIn can work. We'll assess whether LinkedIn is a priority in your overall strategy.

How long does it take to see results?

LinkedIn is a long-game channel. You'll see initial engagement within 2-4 weeks, but meaningful lead generation typically takes 3-6 months as you build credibility, network, and reach. Patience and consistency are key.

Can you manage ads as well as organic content?

Yes. Our services include both organic content and LinkedIn Ads management. We often combine both — organic content to build authority, and paid ads to reach specific decision-maker demographics.

What if we don't have time to be active on LinkedIn personally?

We can manage your profile and post on your behalf, but LinkedIn works best when it feels authentic. We focus on sharing your genuine insights, expertise, and company updates — not generic corporate content.

How do we measure success?

We track profile views, connection requests, post engagement, website clicks, and most importantly — qualified leads and conversations. We use UTM tracking and CRM integration to understand which LinkedIn activities drive actual business outcomes.

Digital Marketing

LinkedIn Marketing

B2B lead generation and thought leadership through strategic LinkedIn marketing

Profile optimisation for credibility
Content strategy & consistent posting
Targeted outreach & lead generation
LinkedIn Ads management

Schedule a Discovery Call

Send a Message

8.4k

JanFebMarAprMayJun

Profile Views+54%

42%

Connection Rate

38%

Response Rate

24+

Leads Per Month

32k

JulAugSepOctNovDec

Post Impressions+62%

100+

Happy Clients

98%

Satisfaction Rate

3.5x

Avg. ROI Improvement

42%

Connection Rate

38%

Response

8.4k

Profile Views+54%

24+

Leads / Month

What We Deliver

LinkedIn is where business happens. If you're a B2B business or service professional, LinkedIn is where your customers spend their time — researching solutions, building networks, and making buying decisions. An effective LinkedIn strategy puts you in front of decision-makers actively looking for what you offer.

We help you build a powerful LinkedIn presence that generates leads, builds authority, and creates genuine business relationships. From profile optimisation and content strategy to targeted outreach and paid campaigns, we help you leverage LinkedIn's unique advantages to grow your business.

Whether you're looking to build personal brand authority, generate qualified leads, or establish your company as a thought leader in your industry, we'll build a LinkedIn strategy that delivers results.

Why Choose Us

What makes our linkedin marketing service different.

LinkedIn-First Strategy

We're not just putting generic content on LinkedIn. We build strategies specifically designed for LinkedIn's algorithms, audience behaviours, and unique dynamics.

Lead Generation Focus

Every piece of content and outreach is designed to generate qualified leads for your business — not just vanity engagement metrics.

Personal + Company

We optimise both personal profiles and company pages for maximum reach and credibility — knowing that personal profiles often outperform company pages on LinkedIn.

Relationship-Driven

LinkedIn is about building relationships. We focus on authentic engagement and genuine connections that turn into business opportunities.

Simple, Transparent Pricing

Choose the plan that fits your business. Scale up or down anytime.

Profile & Setup

£299one-off

LinkedIn profile optimisation and content strategy.

Profile optimisation
Banner & headshot guidance
Content strategy
Posting schedule
Hashtag research
Connection strategy

Get Started

Content Management

£399/month

Monthly LinkedIn content creation and posting.

12 posts per month
Professional copywriting
Graphic design
Hashtag optimisation
Engagement monitoring
Monthly performance report

Get Started

Lead Generation

£799/month

Full LinkedIn marketing with outreach and lead generation.

Everything in Content Management
20 posts per month
Connection outreach campaign
InMail sequences
Lead tracking
CRM integration
Weekly performance updates

Get Started

All prices are in GBP and exclude VAT.

Get Started in Three Simple Steps

Forget complicated onboarding. We've made getting started effortless — choose your plan, tell us about your brand, and we'll handle the rest.

Profile & Strategy Audit

We audit your current LinkedIn presence, identify gaps, and develop a tailored strategy for reaching and engaging your ideal audience.

Profile Optimisation & Content Creation

We optimise your profile for maximum visibility, develop a content calendar, and begin creating and posting engaging content designed to grow your network.

Engagement & Lead Tracking

We monitor engagement, manage outreach conversations, track leads through your CRM, and provide monthly reports on reach, engagement, and lead generation.

What You Get

Everything included in our service — no hidden extras.

Profile Optimisation

Complete profile optimisation — headline, summary, experience, skills, endorsements, and visual branding — designed to attract your target audience and rank well in LinkedIn search.

Content Strategy

A tailored content strategy covering content pillars, posting frequency, content formats, and engagement tactics — designed to grow your network and establish authority.

Content Creation & Posting

Original content creation — articles, posts, carousels, and native documents — optimised for LinkedIn's algorithm and designed to generate engagement and leads.

Targeted Outreach

Strategic connection outreach to your ideal audience — with personalised messages designed to start conversations and build relationships with decision-makers.

LinkedIn Ads Management

Strategic LinkedIn advertising campaigns — Sponsored InMail, Sponsored Content, and Text Ads — targeting decision-makers and driving qualified leads to your business.

Lead Tracking & CRM Integration

Integration with your CRM to track leads sourced from LinkedIn, understand conversion pathways, and measure ROI from your LinkedIn efforts.

What Our Clients Say

Real feedback from the businesses we've helped grow.

“After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.”