Privacy Policy
Last updated: March 2026
Matt Darm (“us”, “we”, or “our”) operates the www.mattdarm.com website (the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Consent and Cookie Management
When you first visit our website, you will be presented with a cookie consent banner. No analytics or marketing cookies are set until you give explicit consent. You can change your preferences at any time by clicking “Cookie Settings” in the website footer.
We use Google Consent Mode v2 to ensure that all Google services respect your consent choices. If you decline cookies, Google Analytics will operate in cookieless mode with no personally identifiable data collected.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Personal Data
When you use our contact form, we collect the following personal data that you voluntarily provide:
- Name
- Email address
- Phone number (optional)
- Service interest and budget range
- Your message content
This data is processed solely to respond to your enquiry. By submitting the contact form, you explicitly consent to this processing via the required GDPR consent checkbox.
Usage Data
With your consent, we collect anonymised usage data including pages visited, time spent on pages, browser type, and device information. This data helps us understand how visitors use our site and improve the experience.
Cookies We Use
Below is a complete list of cookies used on this website:
Necessary Cookies (always active)
| Cookie | Purpose | Duration |
|---|---|---|
cookie_consent | Stores your cookie consent preferences | 365 days |
__cf_bm | Cloudflare Turnstile bot protection for our contact form | 30 minutes |
Analytics Cookies (require consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Distinguish unique visitors, track page views and site usage | Up to 2 years |
li_sugr, AnalyticsSyncHistory | LinkedIn Insight | Measure ad performance and provide analytics about site visitors | Up to 2 years |
Marketing Cookies (require consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp, _fbc | Meta (Facebook) Pixel | Track conversions, build audiences for ad targeting, and measure ad effectiveness | Up to 90 days |
How to Manage Your Preferences
You can update your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of any page on this website. You can also clear cookies through your browser settings.
Third-Party Service Providers
Google Analytics
We use Google Analytics 4 (GA4) to analyse website traffic. GA4 operates with Google Consent Mode v2, meaning it respects your consent choices. When analytics consent is denied, GA4 may still collect limited, cookieless pings without personal data. Google Privacy Policy
Meta (Facebook) Pixel
With your marketing consent, we use the Meta Pixel to measure ad conversions and build audiences. Meta Privacy Policy
LinkedIn Insight Tag
With your analytics consent, we use the LinkedIn Insight Tag to understand visitor demographics and measure ad performance. LinkedIn Privacy Policy
Data Retention
Contact form submissions are retained for as long as necessary to respond to your enquiry and for our legitimate business records. Analytics data is retained in anonymised form for up to 14 months (Google Analytics default).
Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict the processing of your data
- Request data portability
- Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)
To exercise any of these rights, please contact us at the details below.
Transfer of Data
Some of our third-party service providers (Google, Meta, LinkedIn) may transfer data outside the UK. These transfers are protected by appropriate safeguards including Standard Contractual Clauses and adequacy decisions.
Children's Privacy
Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
By email: info@mattdarm.com