Google Ads / PPC Management
Targeted ads that put your business in front of ready-to-buy customers
- Google Ads & Shopping campaigns
- Keyword research & bid strategy
- Ad copywriting & A/B testing
- Conversion tracking & reporting
Happy Clients
Satisfaction Rate
Avg. ROI Improvement
What We Deliver
Google Ads puts your business at the top of search results the moment someone is looking for what you sell. But without expert management, it's easy to burn through your budget on clicks that don't convert. We make sure every pound of your ad spend works as hard as possible.
We manage Google Ads campaigns for UK businesses across Search, Shopping, Display, and YouTube. From keyword research and ad copywriting to bid management and conversion tracking, we handle everything. Our focus is always on return on ad spend — not just clicks and impressions, but actual leads, sales, and revenue.
Whether you're new to PPC or frustrated with underperforming campaigns, we'll build a strategy that delivers measurable results and scales with your business.
Why Choose Us
What makes our google ads / ppc management service different.
Certified Experts
Google Ads certified professionals who manage campaigns daily and stay ahead of platform changes.
ROI-Focused
Every penny of your ad spend is optimised to deliver the highest possible return on investment.
Transparent Pricing
No hidden fees — you see exactly where your budget goes and what results it delivers.
Data-Driven Optimisation
Continuous A/B testing, bid adjustments, and audience refinement based on real performance data.
Simple, Transparent Pricing
Choose the plan that fits your business. Scale up or down anytime.
Starter
For businesses testing paid ads with a modest budget.
- Up to £2,000 ad spend managed
- Campaign setup & structure
- Keyword research
- Ad copywriting
- Monthly performance report
- Conversion tracking setup
Growth
For businesses ready to scale their paid advertising results.
- Up to £5,000 ad spend managed
- Everything in Starter
- A/B ad testing
- Landing page recommendations
- Bi-weekly optimisation
- Competitor ad monitoring
Scale
For businesses with larger budgets wanting maximum ROI from paid search.
- Up to £15,000 ad spend managed
- Everything in Growth
- Google Shopping campaigns
- Remarketing campaigns
- Weekly optimisation & calls
- Custom dashboard
All prices are in GBP and exclude VAT. Ad spend is billed directly by Google — management fees are separate.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless — choose your plan, tell us about your brand, and we'll handle the rest.
Audit & Strategy
We audit any existing campaigns, research your market and competitors, and develop a PPC strategy aligned with your business goals and budget.
Campaign Build & Launch
We build your campaigns from scratch — keyword lists, ad groups, ad copy, extensions, negative keywords, and conversion tracking — then launch and begin active optimisation.
Optimise, Report & Scale
We continuously optimise bids, test ad variations, and refine targeting. You receive monthly performance reports with clear metrics, and we scale winning campaigns to maximise ROI.
What You Get
Everything included in our service — no hidden extras.
Campaign Strategy & Setup
We structure your campaigns for maximum performance — choosing the right campaign types, match types, and bidding strategies based on your goals and budget.
Keyword Research & Targeting
In-depth keyword research focused on commercial intent — targeting the search terms that indicate someone is ready to buy, not just browsing.
Ad Copywriting & Testing
Compelling ad copy that drives clicks from the right people. We continuously A/B test headlines, descriptions, and extensions to maximise performance.
Landing Page Recommendations
Your ads are only as good as the page they land on. We provide conversion-focused landing page recommendations to improve your Quality Score and conversion rate.
Bid Management & Optimisation
Daily monitoring and bid adjustments to ensure your budget is allocated to the keywords and audiences that deliver the best return.
Conversion Tracking & Reporting
Accurate conversion tracking setup and transparent monthly reports showing spend, clicks, conversions, cost per lead, and return on ad spend.
What Our Clients Say
Real feedback from the businesses we've helped grow.
“After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.”
Frequently Asked Questions
Everything you need to know before getting started.
Related Services
Other services you might be interested in.
Let’s Get Your Project Moving
Book a free discovery call to discuss your goals, or send me a message and I’ll get back to you within 24 hours.