Google Ads / PPC Management
Targeted ads that put your business in front of ready-to-buy customers
- Google Ads & Shopping campaigns
- Keyword research & bid strategy
- Ad copywriting & A/B testing
- Conversion tracking & reporting
What We Deliver
Google Ads puts your business at the top of search results the moment someone is looking for what you sell. But without expert management, it's easy to burn through your budget on clicks that don't convert. We make sure every pound of your ad spend works as hard as possible.
We manage Google Ads campaigns for UK businesses across Search, Shopping, Display, and YouTube. From keyword research and ad copywriting to bid management and conversion tracking, we handle everything. Our focus is always on return on ad spend — not just clicks and impressions, but actual leads, sales, and revenue.
Whether you're new to PPC or frustrated with underperforming campaigns, we'll build a strategy that delivers measurable results and scales with your business.
Why Choose Us
What makes our google ads / ppc management service different.
Certified Experts
Google Ads certified professionals who manage campaigns daily and stay ahead of platform changes.
ROI-Focused
Every penny of your ad spend is optimised to deliver the highest possible return on investment.
Transparent Pricing
No hidden fees — you see exactly where your budget goes and what results it delivers.
Data-Driven Optimisation
Continuous A/B testing, bid adjustments, and audience refinement based on real performance data.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Starter
For businesses testing paid ads with a modest budget.
- Up to £2,000 ad spend managed
- Campaign setup & structure
- Keyword research
- Ad copywriting
- Monthly performance report
- Conversion tracking setup
Growth
For businesses ready to scale their paid advertising results.
- Up to £5,000 ad spend managed
- Everything in Starter
- A/B ad testing
- Landing page recommendations
- Bi-weekly optimisation
- Competitor ad monitoring
Scale
For businesses with larger budgets wanting maximum ROI from paid search.
- Up to £15,000 ad spend managed
- Everything in Growth
- Google Shopping campaigns
- Remarketing campaigns
- Weekly optimisation & calls
- Custom dashboard
All prices are in GBP and exclude VAT. Ad spend is billed directly by Google — management fees are separate.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Audit & Strategy
We audit any existing campaigns, research your market and competitors, and develop a PPC strategy aligned with your business goals and budget.
Campaign Build & Launch
We build your campaigns from scratch — keyword lists, ad groups, ad copy, extensions, negative keywords, and conversion tracking — then launch and begin active optimisation.
Optimise, Report & Scale
We continuously optimise bids, test ad variations, and refine targeting. You receive monthly performance reports with clear metrics, and we scale winning campaigns to maximise ROI.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Campaign Strategy & Setup
We structure your campaigns for maximum performance — choosing the right campaign types, match types, and bidding strategies based on your goals and budget.
Keyword Research & Targeting
In-depth keyword research focused on commercial intent — targeting the search terms that indicate someone is ready to buy, not just browsing.
Ad Copywriting & Testing
Compelling ad copy that drives clicks from the right people. We continuously A/B test headlines, descriptions, and extensions to maximise performance.
Landing Page Recommendations
Your ads are only as good as the page they land on. We provide conversion-focused landing page recommendations to improve your Quality Score and conversion rate.
Bid Management & Optimisation
Daily monitoring and bid adjustments to ensure your budget is allocated to the keywords and audiences that deliver the best return.
Conversion Tracking & Reporting
Accurate conversion tracking setup and transparent monthly reports showing spend, clicks, conversions, cost per lead, and return on ad spend.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
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