What's the difference between a refresh and a rebrand?

A refresh updates your existing brand (logo slight modernisation, colour refresh, typography update) while keeping core recognition. A rebrand is a larger change — potentially new logo, positioning, messaging — creating a distinctly new identity.

Common reasons: business evolution or pivot, market repositioning, merger/acquisition, outdated image, competitive disadvantage, or changing audience perception. A good strategy identifies whether rebrand is the solution.

Will a rebrand confuse my existing customers?

If done strategically with clear communication, no. A thoughtful rebrand signals growth and evolution. Clear messaging about why you're changing helps customers understand the shift.

How long does a rebrand take?

A refresh takes 4-6 weeks. A full rebrand takes 8-12 weeks. Timeline depends on complexity, stakeholder alignment, and decision-making speed.

Do I need to change my name?

Not necessarily. Some rebrands include name changes, but most don't. We can advise whether a name change would strengthen your rebrand based on strategy.

What about my existing brand assets and equity?

We consider this carefully. If your brand has strong equity, a refresh might be better than a full rebrand. We balance evolution with recognition and continuity.

How do I communicate the rebrand to my team and customers?

We provide communication strategy and guidance. A rollout plan, messaging templates, and internal alignment help ensure your team and customers understand the change positively.

Will the rebrand cost affect my budget later?

No. The rebrand cost covers design and guidelines. Implementation costs (website update, materials, signage) are separate and depend on your scope. We'll outline these during strategy.

Branding & Creative

Brand Refresh / Rebrand

Evolve your brand or transform it completely

Modernise your brand to stay relevant and competitive
Signal change and growth to your market and team
Strategic positioning that differentiates you from competitors
Consistent implementation across all touchpoints

Schedule a Discovery Call

Send a Message

+72%

JanFebMarAprMayJun

Brand Perception+72%

Modernised

Visual Identity

100%

Equity Preserved

New Logo

Colour & Type

+48%

JulAugSepOctNovDec

Recognition+48%

100+

Happy Clients

98%

Satisfaction Rate

3.5x

Avg. ROI Improvement

Modern

Visual Update

100%

Equity Kept

+72%

Brand Perception+72%

Full

Brand Kit

What We Deliver

Your brand doesn't stay the same forever. Markets evolve, competitors change, your business grows, and sometimes your identity just needs updating. A refresh can be a subtle evolution. A rebrand can be a complete transformation.

Whether you need a quick modernisation of your logo and colours, or a complete strategic rebrand covering positioning, messaging, and identity, we handle it all. We understand the difference between a surface-level update and a strategic rebrand that truly transforms perception.

A successful rebrand requires strategy, design execution, and careful implementation. We guide you through each step, ensuring your new brand lands well with your audience and team.

Why Choose Us

What makes our brand refresh / rebrand service different.

Strategic, Not Just Aesthetic

We don't just update colours or fonts. We clarify your positioning, evolve your messaging, and ensure the design truly reflects your evolved brand.

Careful Change Management

A rebrand is change. We guide stakeholder alignment, communication strategy, and implementation to ensure smooth adoption.

Comprehensive Execution

From strategy and design through to guidelines and implementation, we handle everything so your rebrand is consistent everywhere.

Market-Focused

We research your market, competitors, and audience to ensure your refresh is forward-thinking and differentiated.

Simple, Transparent Pricing

Choose the plan that fits your business. Scale up or down anytime.

Brand Refresh

£599one-off

Modernise your existing brand with logo refresh, updated colours, and new guidelines.

Logo modernisation
Colour palette refresh
Typography update
Updated brand guidelines
Print-ready brand assets
Website brand file prep
Implementation checklist

Get Started

Partial Rebrand

£1,499one-off

Strategic refresh with new logo, updated identity, and implementation guidance.

Brand strategy session
New logo design
Complete visual identity refresh
Messaging refinement
Brand guidelines (comprehensive)
Stakeholder presentation
3-month implementation support

Get Started

Full Rebrand

£2,999one-off

Complete strategic rebrand including positioning, identity, guidelines, and rollout support.

Brand strategy workshop
Market & competitive analysis
Positioning & messaging strategy
New logo design
Complete visual identity system
Full brand guidelines
Website & digital asset prep
6-month implementation support
Team training & alignment

Get Started

All prices are in GBP and exclude VAT.

Get Started in Three Simple Steps

Forget complicated onboarding. We've made getting started effortless — choose your plan, tell us about your brand, and we'll handle the rest.

Discovery & Strategy

We audit your current brand, research your market, interview key stakeholders, and develop a clear strategy for your refresh or rebrand.

Design & Development

We design your new visual identity — logo, colours, typography, imagery — informed by strategy and tested with your team.

Guidelines & Rollout

We create comprehensive guidelines and support implementation across your website, marketing, signage, and team communications.

What You Get

Everything included in our service — no hidden extras.

Brand Audit & Positioning

We audit your current brand, competitive landscape, and market position. We clarify where you want to go and why.

Messaging & Positioning Strategy

Updated or new messaging framework, value proposition, and brand positioning that reflects your evolved identity and market position.

Logo Redesign

A modernised or completely new logo that represents your evolved brand, is timeless, and works across all applications.

Visual Identity System

Updated colour palette, typography, imagery style, and visual elements that create a cohesive, modern identity.

Brand Guidelines

Complete guidelines for your new brand covering logo, colours, typography, imagery, voice, and application across channels.

Implementation Support

Guidance for rolling out your new brand — website updates, marketing materials, signage, team communication, and stakeholder alignment.

What Our Clients Say

Real feedback from the businesses we've helped grow.

“After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.”