Brand Refresh / Rebrand
Evolve your brand or transform it completely
- Modernise your brand to stay relevant and competitive
- Signal change and growth to your market and team
- Strategic positioning that differentiates you from competitors
- Consistent implementation across all touchpoints
What We Deliver
Your brand doesn't stay the same forever. Markets evolve, competitors change, your business grows, and sometimes your identity just needs updating. A refresh can be a subtle evolution. A rebrand can be a complete transformation.
Whether you need a quick modernisation of your logo and colours, or a complete strategic rebrand covering positioning, messaging, and identity, we handle it all. We understand the difference between a surface-level update and a strategic rebrand that truly transforms perception.
A successful rebrand requires strategy, design execution, and careful implementation. We guide you through each step, ensuring your new brand lands well with your audience and team.
Why Choose Us
What makes our brand refresh / rebrand service different.
Strategic, Not Just Aesthetic
We don't just update colours or fonts. We clarify your positioning, evolve your messaging, and ensure the design truly reflects your evolved brand.
Careful Change Management
A rebrand is change. We guide stakeholder alignment, communication strategy, and implementation to ensure smooth adoption.
Comprehensive Execution
From strategy and design through to guidelines and implementation, we handle everything so your rebrand is consistent everywhere.
Market-Focused
We research your market, competitors, and audience to ensure your refresh is forward-thinking and differentiated.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Brand Refresh
Modernise your existing brand with logo refresh, updated colours, and new guidelines.
- Logo modernisation
- Colour palette refresh
- Typography update
- Updated brand guidelines
- Print-ready brand assets
- Website brand file prep
- Implementation checklist
Partial Rebrand
Strategic refresh with new logo, updated identity, and implementation guidance.
- Brand strategy session
- New logo design
- Complete visual identity refresh
- Messaging refinement
- Brand guidelines (comprehensive)
- Stakeholder presentation
- 3-month implementation support
Full Rebrand
Complete strategic rebrand including positioning, identity, guidelines, and rollout support.
- Brand strategy workshop
- Market & competitive analysis
- Positioning & messaging strategy
- New logo design
- Complete visual identity system
- Full brand guidelines
- Website & digital asset prep
- 6-month implementation support
- Team training & alignment
All prices are in GBP and exclude VAT.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Discovery & Strategy
We audit your current brand, research your market, interview key stakeholders, and develop a clear strategy for your refresh or rebrand.
Design & Development
We design your new visual identity — logo, colours, typography, imagery — informed by strategy and tested with your team.
Guidelines & Rollout
We create comprehensive guidelines and support implementation across your website, marketing, signage, and team communications.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Brand Audit & Positioning
We audit your current brand, competitive landscape, and market position. We clarify where you want to go and why.
Messaging & Positioning Strategy
Updated or new messaging framework, value proposition, and brand positioning that reflects your evolved identity and market position.
Logo Redesign
A modernised or completely new logo that represents your evolved brand, is timeless, and works across all applications.
Visual Identity System
Updated colour palette, typography, imagery style, and visual elements that create a cohesive, modern identity.
Brand Guidelines
Complete guidelines for your new brand covering logo, colours, typography, imagery, voice, and application across channels.
Implementation Support
Guidance for rolling out your new brand — website updates, marketing materials, signage, team communication, and stakeholder alignment.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
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