Do we need to migrate to GA4?

If you haven't already migrated from Universal Analytics to GA4, it's essential. Universal Analytics stopped processing data in July 2023. We can handle the full migration, ensuring your historical data is preserved and your new setup is configured correctly.

What tools do you use?

We primarily work with Google Analytics 4, Google Tag Manager, Looker Studio, and Google Search Console. We can also integrate with other platforms like HubSpot, Meta Pixel, LinkedIn Insight Tag, and various CRM systems.

Can you build custom dashboards?

Yes. We build bespoke Looker Studio dashboards tailored to your business. Whether you need an overview dashboard for leadership or detailed channel-specific reports for your marketing team, we'll create exactly what you need.

How often do we receive reports?

Most clients receive monthly reports, but we can provide weekly or fortnightly reporting if required. All reports include analysis, trends, and actionable recommendations — not just raw numbers.

What if our tracking is already set up but not working properly?

We offer a comprehensive analytics audit to identify issues with your current setup — duplicate tags, missing conversions, incorrect filters, or data quality problems. We'll fix everything and ensure your data is accurate going forward.

Digital Marketing

Analytics & Reporting

Clear, actionable data insights that drive smarter marketing decisions

GA4 setup & configuration
Custom dashboards & reports
Conversion tracking & attribution
Data-driven recommendations

Schedule a Discovery Call

Send a Message

1.2M

JanFebMarAprMayJun

Data Points+28%

12/mo

Custom Reports

99%

Data Accuracy

GA4 + GTM

Platforms Setup

£840k

JulAugSepOctNovDec

Revenue Tracked+34%

100+

Happy Clients

98%

Satisfaction Rate

3.5x

Avg. ROI Improvement

GA4

& GTM Setup

99%

Accuracy

£840k

Revenue Tracked+34%

12/mo

Custom Reports

What We Deliver

You can't improve what you don't measure. Most businesses have analytics tools installed but aren't using them effectively — leading to wasted budget, missed opportunities, and decisions based on gut feeling rather than data. Proper analytics and reporting changes everything.

We set up, configure, and manage your analytics infrastructure so you always have a clear picture of what's working and what's not. From GA4 implementation and conversion tracking to custom dashboards and monthly reports, we turn raw data into actionable insights that drive better marketing decisions.

Whether you need a one-off analytics audit, a complete GA4 migration, or ongoing reporting and analysis, we'll give you the clarity you need to invest your marketing budget with confidence.

Why Choose Us

What makes our analytics & reporting service different.

GA4 Experts

We specialise in Google Analytics 4 — from initial setup and migration to advanced configuration, custom events, and e-commerce tracking.

Custom Dashboards

No more digging through complex reports. We build custom dashboards in Looker Studio that show exactly the metrics that matter to your business.

Actionable Insights

We don't just send you numbers — we explain what the data means and what you should do about it, in plain English.

Full Tracking Setup

Conversion tracking, event tracking, UTM tagging, and cross-domain tracking — set up properly so you can trust your data.

Simple, Transparent Pricing

Choose the plan that fits your business. Scale up or down anytime.

Setup & Audit

£399one-off

Analytics setup or audit with proper tracking configuration.

GA4 setup or audit
Conversion tracking setup
Google Tag Manager configuration
Custom event tracking
Dashboard setup
Training walkthrough

Get Started

Monthly Reporting

£199/month

Monthly performance reports with insights and recommendations.

Monthly analytics report
KPI tracking dashboard
Traffic & conversion analysis
Channel performance breakdown
Actionable recommendations
30-min monthly review call

Get Started

Advanced Analytics

£399/month

In-depth analytics with attribution modelling and forecasting.

Everything in Monthly Reporting
Multi-channel attribution
Customer journey analysis
Predictive analytics
A/B test analysis
Custom data visualisations
Weekly performance updates

Get Started

All prices are in GBP and exclude VAT.

Get Started in Three Simple Steps

Forget complicated onboarding. We've made getting started effortless — choose your plan, tell us about your brand, and we'll handle the rest.

Audit & Planning

We review your current analytics setup, identify tracking gaps and data quality issues, and define a measurement plan aligned with your business objectives.

Implementation & Testing

We configure GA4, set up conversion tracking, build custom dashboards, and thoroughly test everything to ensure accurate, reliable data collection.

Reporting & Optimisation

We deliver regular reports with clear insights and recommendations, continuously refining tracking and dashboards as your business and marketing evolve.

What You Get

Everything included in our service — no hidden extras.

GA4 Setup & Configuration

Full Google Analytics 4 setup including property creation, data streams, event tracking, conversions, and user properties — configured to match your business goals.

Conversion Tracking

Track the actions that matter — form submissions, phone calls, purchases, bookings, and downloads — with accurate attribution across channels and devices.

Custom Dashboards

Bespoke Looker Studio dashboards that visualise your most important metrics in real time — website traffic, conversions, revenue, and campaign performance at a glance.

Tag Management

Google Tag Manager setup and management — organising all your tracking tags, pixels, and scripts in one place for clean, reliable data collection.

Monthly Performance Reports

Clear, jargon-free monthly reports covering traffic, engagement, conversions, and revenue — with analysis, trends, and recommendations for improvement.

Analytics Audit

A comprehensive audit of your existing analytics setup to identify tracking gaps, data quality issues, and missed opportunities for better measurement.

What Our Clients Say

Real feedback from the businesses we've helped grow.

“After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.”