Analytics & Reporting
Clear, actionable data insights that drive smarter marketing decisions
- GA4 setup & configuration
- Custom dashboards & reports
- Conversion tracking & attribution
- Data-driven recommendations
What We Deliver
You can't improve what you don't measure. Most businesses have analytics tools installed but aren't using them effectively — leading to wasted budget, missed opportunities, and decisions based on gut feeling rather than data. Proper analytics and reporting changes everything.
We set up, configure, and manage your analytics infrastructure so you always have a clear picture of what's working and what's not. From GA4 implementation and conversion tracking to custom dashboards and monthly reports, we turn raw data into actionable insights that drive better marketing decisions.
Whether you need a one-off analytics audit, a complete GA4 migration, or ongoing reporting and analysis, we'll give you the clarity you need to invest your marketing budget with confidence.
Why Choose Us
What makes our analytics & reporting service different.
GA4 Experts
We specialise in Google Analytics 4 — from initial setup and migration to advanced configuration, custom events, and e-commerce tracking.
Custom Dashboards
No more digging through complex reports. We build custom dashboards in Looker Studio that show exactly the metrics that matter to your business.
Actionable Insights
We don't just send you numbers — we explain what the data means and what you should do about it, in plain English.
Full Tracking Setup
Conversion tracking, event tracking, UTM tagging, and cross-domain tracking — set up properly so you can trust your data.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Setup & Audit
Analytics setup or audit with proper tracking configuration.
- GA4 setup or audit
- Conversion tracking setup
- Google Tag Manager configuration
- Custom event tracking
- Dashboard setup
- Training walkthrough
Monthly Reporting
Monthly performance reports with insights and recommendations.
- Monthly analytics report
- KPI tracking dashboard
- Traffic & conversion analysis
- Channel performance breakdown
- Actionable recommendations
- 30-min monthly review call
Advanced Analytics
In-depth analytics with attribution modelling and forecasting.
- Everything in Monthly Reporting
- Multi-channel attribution
- Customer journey analysis
- Predictive analytics
- A/B test analysis
- Custom data visualisations
- Weekly performance updates
All prices are in GBP and exclude VAT.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Audit & Planning
We review your current analytics setup, identify tracking gaps and data quality issues, and define a measurement plan aligned with your business objectives.
Implementation & Testing
We configure GA4, set up conversion tracking, build custom dashboards, and thoroughly test everything to ensure accurate, reliable data collection.
Reporting & Optimisation
We deliver regular reports with clear insights and recommendations, continuously refining tracking and dashboards as your business and marketing evolve.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
GA4 Setup & Configuration
Full Google Analytics 4 setup including property creation, data streams, event tracking, conversions, and user properties — configured to match your business goals.
Conversion Tracking
Track the actions that matter — form submissions, phone calls, purchases, bookings, and downloads — with accurate attribution across channels and devices.
Custom Dashboards
Bespoke Looker Studio dashboards that visualise your most important metrics in real time — website traffic, conversions, revenue, and campaign performance at a glance.
Tag Management
Google Tag Manager setup and management — organising all your tracking tags, pixels, and scripts in one place for clean, reliable data collection.
Monthly Performance Reports
Clear, jargon-free monthly reports covering traffic, engagement, conversions, and revenue — with analysis, trends, and recommendations for improvement.
Analytics Audit
A comprehensive audit of your existing analytics setup to identify tracking gaps, data quality issues, and missed opportunities for better measurement.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
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Book a free discovery call to discuss your goals, or send us a message and we’ll get back to you within 24 hours.
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