Cornwall Flooring and Home Co. | Brand Identity
The work connects the logotype, colour and typography system to practical printed and digital applications. The case study documents what was delivered without inventing a revenue uplift.
Branding & Creative
Brand Identity Design
A brand that captures who you are and connects with your audience
- Complete visual identity system
- Logo, typography & colour palette
- Brand guidelines document
- Print & digital asset creation
What We Deliver
A useful brand identity helps people recognise the business across its website, proposals, packaging and physical materials. It provides a consistent way to present the offer; recognition and trust still depend on the customer experience.
We create comprehensive brand identities that go far beyond a logo. From colour palettes and typography to brand guidelines and marketing assets, every element is designed to work together as a cohesive system. The result? A brand that looks professional, feels authentic, and resonates with your ideal customers.
Whether you're launching a new business or refreshing an existing brand, we'll work with you to uncover what makes you different — and translate that into a visual identity that sets you apart from the competition.
Why Choose Us
What makes our brand identity design service different.
Strategy-Led Design
Every design decision is rooted in research and strategy — not just what looks good.
Full Brand System
The identity is tested across the priority touchpoints agreed in the brief, with practical guidance for the team and suppliers.
Clear Feedback Stages
Agree the decision maker, review stages and revision allowance for the selected package before design starts.
Production-Ready Files
A documented file handover for the agreed print and digital applications, with specifications confirmed against supplier requirements.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Logo & Basics
£499one-off
Logo design with core brand elements to get you started.
- Custom logo design (3 concepts)
- 2 rounds of revisions
- Colour palette selection
- Font pairing
- Logo files in all formats
- Basic usage guidelines
Featured package
Full Identity
£999one-off
Complete brand identity system with guidelines and assets.
- Everything in Logo & Basics
- Brand guidelines document
- Business card design
- Social media templates
- Email signature design
- Brand pattern/texture
- Unlimited revisions
Premium Brand
£1,999one-off
Comprehensive branding with strategy, identity, and full collateral.
- Brand strategy workshop
- Everything in Full Identity
- Stationery suite
- Presentation template
- Marketing collateral templates
- Brand asset library
- Print-ready & digital files
All prices are in GBP and exclude VAT. Custom packages available — book a discovery call.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
1
Brand Discovery Workshop
We start with a deep-dive session to understand your business, audience, competitors, and aspirations. This informs every design decision.
2
Concept Development & Refinement
Develop the creative directions agreed in the package, review them against the brief, then refine the selected direction within the documented feedback allowance.
3
Guidelines & Delivery
Deliver the agreed guidelines and assets with clear names, formats and usage notes. Separate design handover from print production and wider rollout.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Logo Design & Variations
A distinctive primary logo plus variations for different sizes and contexts — horizontal, stacked, icon-only, and mono versions.
Colour Palette & Typography
A carefully curated colour system and font pairings that reflect your brand personality and work across print and digital.
Brand Guidelines Document
A comprehensive guide covering logo usage, colours, typography, imagery style, tone of voice, and do's and don'ts.
Business Card & Stationery
Professionally designed business cards, letterheads, and stationery that reinforce your brand at every touchpoint.
Social Media Templates
Branded templates for social media posts, stories, and covers — ready to customise and use across all platforms.
Brand Asset Library
A complete library of brand assets including icons, patterns, textures, and graphic elements for consistent communications.
Make an informed decision
Is this the right next step for your business?
Growing businesses whose website, proposals and physical materials no longer communicate the same offer. The scope may be a focused refresh rather than a new name and identity.
What a useful brief includes
- Audit the materials customers receive and note the inconsistencies that matter.
- List retained assets, decision makers, production suppliers and rollout constraints.
- Budget separately for design, print, signage and updating existing stock.
Agree what success means
Apply the system to actual priority touchpoints before sign-off. Check editable templates, colour and typography guidance, supplier files and handover responsibilities—not only a polished brand presentation.
Compare your options
What the actual project work demonstrates
These examples document the delivered work. They do not establish a before-and-after increase in enquiries, sales or search rankings.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
Related Services
Other services you might be interested in.
Let’s Get Your Project Moving
Book a free discovery call to discuss your goals, or send us a message and we’ll get back to you within 24 hours.
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