Marketing Automation
Put your marketing on autopilot with automated workflows that nurture leads
- Lead nurturing workflows
- Automated email sequences
- Segmentation & personalisation
- Lead scoring & qualification
What We Deliver
Marketing automation takes repetitive tasks off your plate and puts them on autopilot — automatically nurturing leads, sending timely messages, scoring prospects, and qualifying leads for your sales team. The right automation can dramatically improve conversion rates, reduce manual work, and scale your marketing without scaling your team.
We set up, implement, and optimise marketing automation workflows — whether you're using Mailchimp, HubSpot, Make.com, or other platforms. From simple welcome sequences to complex multi-channel workflows, we design automation that delivers results.
Marketing automation isn't about sending mass emails to everyone — it's about sending the right message, to the right person, at the right time, based on their behaviour and interests. Done right, automation feels personal and valuable, not pushy.
Why Choose Us
What makes our marketing automation service different.
Platform Expertise
We're experts in the major marketing automation platforms — Mailchimp, HubSpot, ActiveCampaign, ConvertKit, and custom workflows using Make.com.
Lead-Focused Design
We don't just automate — we automate with intent. Every workflow is designed to move leads closer to a sale or desired outcome.
Behavioural Triggers
We go beyond simple email sequences. We set up automation based on actual behaviour — clicks, opens, pages visited, form submissions — making automation feel personal.
Continuous Optimisation
We monitor performance, track which workflows convert, identify drop-off points, and continuously refine automation for better results.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Automation Setup
Set up your core marketing automation workflows.
- Platform setup (Mailchimp, HubSpot, etc.)
- Up to 3 automation workflows
- Email templates
- Lead capture forms
- Basic segmentation
- Training session
Growth Automation
Ongoing automation management and optimisation.
- Everything in Setup (included)
- Up to 10 active workflows
- A/B testing
- Advanced segmentation
- Lead scoring setup
- Monthly performance report
- Workflow optimisation
Enterprise Automation
Full-scale marketing automation across all channels.
- Everything in Growth
- Unlimited workflows
- Multi-channel automation
- CRM integration
- Custom reporting dashboard
- Predictive lead scoring
- Dedicated automation specialist
All prices are in GBP and exclude VAT. Platform subscription fees are separate.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Audit & Strategy
We audit your current marketing and sales process, identify automation opportunities, and design a roadmap for high-impact workflows.
Setup & Implementation
We set up your platform, design and build workflows, create email templates, configure integrations, and test everything thoroughly.
Launch & Optimisation
We launch workflows, monitor performance, run A/B tests, optimise based on data, and continuously refine for better conversion rates.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Automation Workflow Design
Strategy and design of lead nurturing workflows — welcome sequences, abandoned cart recovery, win-back campaigns, product-specific journeys, and behaviour-triggered sequences.
Platform Setup & Configuration
Full setup of your chosen marketing automation platform — data structures, custom fields, integrations, and template building.
Lead Segmentation
Strategic segmentation of your audience based on behaviour, interests, demographics, and lifecycle stage — ensuring each segment receives relevant messaging.
Email Template Design
Professional email templates optimised for conversion — clean design, clear CTAs, mobile-responsive, and on-brand.
Lead Scoring & Qualification
Implementation of lead scoring to automatically identify sales-ready prospects — freeing your sales team to focus on hot leads.
CRM Integration
Integration with your CRM (Salesforce, HubSpot, Pipedrive, etc.) so leads automatically flow from marketing to sales with full context.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
Related Services
Other services you might be interested in.
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