Digital Marketing
Articles and insights about digital marketing — helping UK businesses grow smarter.
How Much Do SEO Services Cost in the UK? Retainers, Project Fees and Realistic Timelines
Understand what changes the cost of SEO, how retainers and projects differ, and what MattDarm's confirmed UK packages include before requesting a quote.
What Does a Conversion Rate Optimisation Audit Include? How to Find Where Your Website Loses Leads
A practical CRO audit follows the whole journey from traffic to enquiry. See what to inspect, what evidence to use and how to prioritise fixes.
Google Search Console Shows Impressions but No Clicks: What Should You Fix First?
Seeing impressions without clicks is not a reason to rewrite everything. Learn how to find the right query, page and fix in Google Search Console.
Video Ads for Small Businesses: What to Make, Where to Run Them and What They Cost
A practical guide to video ads for small businesses: what to make, where to run them, what shapes the cost and how to measure leads rather than views.
Influencer Marketing for UK Small Businesses: How to Pick Creators, Set Budgets and Track Leads
A practical guide to influencer marketing for UK small businesses: how to choose the right creators, budget for the full job, stay transparent and track real leads.
What Do Content Marketing Services Include? A UK Small-Business Buyer’s Guide
Wondering what content marketing services actually include? This buyer’s guide explains the strategy, writing, SEO, reporting and review a UK small business should expect.
How to Get Your Business Mentioned on Reddit (Without Getting Banned)
Reddit threads now rank everywhere in Google and feed AI tools too. Here is how to get your business mentioned the right way, without getting banned for spam.
'How Did You Hear About Us?' The Marketing Question That Beats Your Analytics
Your analytics quietly mislabels word of mouth, private shares and offline referrals as 'direct'. The simplest fix beats fancy tools: ask every lead how they found you.
Is SEO Dead? An Honest Answer for Small Business Owners
SEO is not dead, but the old version of it is. Here is an honest look at what still works for small businesses, and what to invest in now AI search has arrived.
How to Market a Shopify Store (Beyond SEO)
SEO is only part of marketing a Shopify store. Here are the channels that actually drive sales, from email and social to ads and retention, and where to start.
PPC or SEO: Where Should a UK Small Business Spend First?
PPC or SEO? Both work, but with a limited budget you need to choose. Here is how UK small businesses should decide where to spend first, and why.
How to Get More Google Reviews Without Breaking the Rules
A repeatable, policy-safe Google review request process for UK businesses, with timing, message templates, responses and measurement.
How Much Should a UK Small Business Spend on Marketing in 2026?
How much should you really spend on marketing? A practical 2026 guide for UK small businesses, with realistic percentages and where to put the money.
HubSpot vs ActiveCampaign vs Brevo: Best Marketing Automation for UK Small Businesses (2026)
HubSpot, ActiveCampaign or Brevo? An honest 2026 comparison for UK small businesses, covering price, ease of use, and which tool fits which business.
Small Business SEO in 2026: The Complete Guide for UK Businesses
A practical, jargon-free SEO guide for UK small businesses in 2026, covering the foundations, local search, content, and what actually moves rankings.
How Much Does Social Media Management Cost in the UK? (2026 Pricing Guide)
Social media management pricing is famously opaque. Here's an honest breakdown of what it costs in the UK in 2026, what you get at each tier, and how to spot value.
LinkedIn B2B Lead Generation: The Complete UK Playbook for 2026
LinkedIn is the top B2B channel, but most businesses use it wrong. Here's the complete 2026 UK playbook for turning LinkedIn into a predictable lead source.
The Best Marketing Automation Software for UK Small Businesses in 2026 (Honest Comparison)
Marketing automation is no longer just for enterprise. Here's an honest comparison of the best platforms for UK small businesses in 2026, with real pricing and who each one suits.
Social Proof That Sells: How Reviews, Testimonials and Case Studies Drive Conversions
Reviews, testimonials and case studies aren't just nice to have. They're the engine behind buying decisions. Here's how to collect, place and use social proof to turn visitors into customers.
Google Ads vs Meta Ads in 2026: Which Should Your UK Business Use?
Should your next ad pound go to Google or Meta? An honest 2026 UK comparison covering cost, targeting, creative requirements and which one wins for which business.