Brand Guidelines
Clear, comprehensive rules that ensure consistent brand application
- Consistency across all touchpoints and communications
- Faster design decisions and approvals
- Guidelines your team can actually follow
- Protect your brand identity from misuse
What We Deliver
A strong brand is built on consistency. But consistency doesn't happen by accident — it requires clear guidelines that your entire team, partners, and suppliers understand and follow. Without guidelines, your logo gets resized incorrectly, your colours drift, your tone shifts, and your brand identity weakens.
Brand guidelines are the rulebook for your brand. They define how your logo should be used, your colour palette and spacing, typography, imagery style, tone of voice, and more. A good set of guidelines is practical, easy to follow, and protects your brand identity.
We create guidelines tailored to your business — from simple, single-page usage rules to comprehensive, interactive digital guides with templates. Your team will know exactly how to apply your brand, and you'll maintain consistency everywhere.
Why Choose Us
What makes our brand guidelines service different.
Practical, Not Theoretical
Our guidelines focus on real-world application. Clear, visual rules your team will actually use — not academic documents gathering dust.
Future-Proof Design
Well-structured guidelines adapt as your brand grows. We build flexibility in without sacrificing consistency or brand integrity.
Easy Implementation
Whether it's a simple PDF or an interactive digital guide, your guidelines are designed for quick reference and adoption.
Brand Protection
Clear usage rules protect your brand from misuse, ensure partnerships align with your identity, and make audits and compliance easier.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Essentials
Basic brand usage rules in a simple, one-page document.
- Logo usage rules
- Colour palette (HEX codes)
- Basic typography
- One-page format
- PDF delivery
- Email support
Comprehensive
Full guidelines document covering logo, colour, typography, imagery, tone, and templates.
- Complete logo specifications
- Colour palette (all formats)
- Typography rules
- Imagery guidelines
- Voice & tone guidelines
- Email templates
- Social media templates
- 20+ page document
- PDF delivery
Living Guidelines
Interactive digital guide with searchable rules, templates, and brand asset downloads.
- Everything in Comprehensive
- Interactive digital guide
- Searchable guidelines
- Downloadable brand assets
- Logo files (all formats)
- Template files
- Live updating (3 months)
- Team access portal
All prices are in GBP and exclude VAT.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Brand Audit & Discovery
We audit your existing brand application — logo usage, colours, typography, and messaging. We interview key stakeholders to understand your brand values and audience.
Guidelines Creation
We develop comprehensive guidelines covering every aspect of your brand — from logo specifications to tone of voice. Visual examples and templates are included for clarity.
Delivery & Training
We deliver guidelines in your chosen format (PDF, digital, or both) and provide training for your team on implementation. We're available for questions and refinements.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Logo Usage Rules
Detailed specifications for logo application — clear space, minimum sizes, colour variations, and incorrect usage examples to prevent common mistakes.
Colour Palette & Codes
Complete colour specifications including HEX, RGB, CMYK, and Pantone codes for accurate reproduction across all media and applications.
Typography Guidelines
Font families, sizing scales, line heights, and usage rules for headings, body text, and emphasis — ensuring visual hierarchy and readability.
Imagery & Photography Style
Guidance on imagery style, filters, composition, and mood — ensuring all visual content reinforces your brand personality and values.
Voice & Tone Guidelines
Clear guidelines for how your brand should communicate — tone, key phrases, do's and don'ts — ensuring consistent messaging across channels.
Templates & Asset Files
Ready-to-use templates for common applications — emails, presentations, social media — and downloadable brand assets for easy distribution.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
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