Influencer Marketing
Authentic influencer partnerships that put your brand in front of the right audience
- Vetted influencer sourcing
- Campaign management & briefing
- Content approval & brand safety
- Performance tracking & ROI reporting
What We Deliver
Consumers trust people more than they trust brands. Influencer marketing lets you tap into established audiences and leverage the trust that creators have built with their followers. When done right, it's one of the most effective ways to drive awareness, engagement, and sales.
We manage the entire influencer marketing process — from identifying and vetting the right creators for your brand, to briefing, content approval, campaign management, and performance reporting. We focus on authentic partnerships that deliver measurable results, not vanity metrics.
Whether you want to work with micro-influencers in your local area or established creators with national reach, we'll build and manage influencer campaigns that move the needle for your business.
Why Choose Us
What makes our influencer marketing service different.
Vetted Creators
We thoroughly research and vet every influencer for audience authenticity, engagement quality, and brand alignment before recommending them.
End-to-End Management
We handle everything — outreach, negotiation, briefing, content review, and campaign management — so you don't have to.
Brand Safety
All content is reviewed and approved before publishing. We ensure every post aligns with your brand guidelines and messaging.
Measurable Results
We track reach, engagement, traffic, and conversions from every campaign — so you know exactly what your investment delivered.
Simple, Transparent Pricing
Compare the published scope, then confirm deliverables, exclusions and terms in your written proposal.
Micro Campaign
Targeted campaign with micro-influencers in your niche.
- Influencer research & vetting
- Up to 5 micro-influencers
- Campaign brief creation
- Content approval process
- Performance tracking
- Campaign report
Growth Campaign
Multi-influencer campaign with content creation and management.
- Everything in Micro Campaign
- Up to 15 influencers
- Content strategy & scripts
- Multi-platform coverage
- UGC content rights
- Detailed analytics report
- ROI analysis
Ongoing Programme
Full-service influencer marketing with ongoing partnerships.
- Everything in Growth Campaign
- Ambassador programme setup
- Ongoing influencer relationships
- Monthly content calendar
- Paid amplification strategy
- Monthly performance reviews
- Dedicated account manager
All prices are in GBP and exclude VAT. Influencer fees are additional and quoted per campaign.
Get Started in Three Simple Steps
Forget complicated onboarding. We've made getting started effortless: choose your plan, tell us about your brand, and we'll handle the rest.
Strategy & Research
We understand your brand, target audience, goals, and budget, then identify and vet creators whose audiences align with your target market.
Outreach & Campaign Setup
We approach and negotiate with selected influencers, secure agreements, create detailed campaign briefs, and set timelines and deliverables.
Content Management & Reporting
We monitor content creation, approve all posts before publishing, track campaign performance across metrics that matter, and deliver detailed ROI analysis.
What You Get
Available capabilities. Confirm the deliverables and exclusions for your selected package in the proposal.
Influencer Research & Vetting
We identify creators who align with your brand, audience, and goals — analysing their engagement rates, audience demographics, and content quality before making recommendations.
Campaign Strategy
A tailored influencer marketing strategy covering objectives, platform selection, content formats, messaging guidelines, and success metrics.
Outreach & Negotiation
We handle all communication with influencers — from initial outreach and rate negotiation to contracts, deliverables, and timelines.
Creative Briefing
Detailed briefs for every creator covering brand guidelines, key messages, content requirements, hashtags, and disclosure rules — ensuring consistent, on-brand content.
Content Review & Approval
All influencer content is reviewed and approved before it goes live — protecting your brand reputation and ensuring quality standards are met.
Performance Reporting
Post-campaign reports covering reach, impressions, engagement, website traffic, and conversions — with ROI analysis and recommendations for future campaigns.
What Our Clients Say
Real words from the businesses we've helped grow.
Matt and his team did the most wonderful job in creating our new website for Booked Images…
Angie Jones
Booked Images
I am the first author Matt has ever had, and it has worked like a dream. Everything I have asked for has been done quickly and efficiently. I cannot recommend Matt and his team highly enough…
Jeremy J Mills
Author
Matt did a fantastic job of creating my website and working on my SEO. He was very helpful and patient, and always happy to explain everything, which is very helpful if you are not very technical. I'm very happy with the results and would definitely recommend.
Liz Patey
Owner, Liz Patey Makeup
MattDarm manages social media for our real estate agency and we finally have everything in order. Their professional approach, quick responses, and excellent communication have made us far more visible to our clients. Highly recommended!
Alina Stefanovičiūtė
Owner, Global Properties AS Real Estate
MattDarm built the Cancer Black Care website from scratch and the result is an invaluable resource for our community. Their dedication and expertise were evident throughout, and they went above and beyond to meet every requirement. Highly recommended!
Paul Campbell
Managing Director, Cancer Black Care
We initially hired Matt for a specific project to help us improve and develop our LMS on LearnDash. He did such an excellent job that what started as one project quickly developed into an ongoing working relationship…
Marcelo Pereira
General Manager, Interface Aesthetics
I have used Matt on 2 brand projects. He is an extremely talented, resourceful and responsive creative force. He produces results for businesses ranging from millions to billions in value in variety of sectors. Highly recommended.
Paul Kells
After trying many different agencies, MattDarm is exactly what I was looking for. They don't just deliver — they consult on the why behind every decision. Everything is built around the long-term success of my business, and that's made all the difference.
Adam Saez
Owner, Plant Power Academy
I've worked with MattDarm for several years. They consistently produce the highest quality work with an excellent range of expertise. Always delivered on time and a pleasure to work with — highly recommended.
Daniel Ashby
CEO, Digitally Responsive
MattDarm's sites are visually stunning and technically up to date. A really great team to work with — professional, creative, and always on point.
Paul Harvey
Owner, Paul Harvey
Matt has been absolutely brilliant. I came into this project with a pretty clear idea of what I wanted, but also changed my mind about things constantly as we went. Matt just rolled with it. Nothing was ever too difficult and there was never any drama, he'd just work out how to make it happen…
Josh Broyda
Complete Office Fitouts
We recently used MattDarm to rebuild our website and add a shop. From the beginning, Matt was professional, helpful, honest and transparent, and surprised us with ideas we would never have thought of…
Amira Sari
Client, Tile In Progress
MattDarm built the Rockee website from scratch with excellent results. They took my brief, helped with wireframes and design, and handled both front-end and back-end development. The end result was a high-converting, successful website.
Matt Laybourn
Owner, Rockee
MattDarm did an amazing job with our Beans Coffee Club site. They handled all the technical work like pros and delivered everything on time. Easy to work with and super dependable — would hire them again in a heartbeat.
Richard Jones
Managing Director, Beans Coffee Club
MattDarm has been a reliable partner across several IT projects. Their technical knowledge is impressive, but what sets them apart is a problem-solving attitude and the ability to bring clarity to even the most complex situations. High-quality results, every time.
Michael Borzecki
Owner, 6 Pack Supplements
Frequently Asked Questions
Everything you need to know before getting started.
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