Rockee

The brief, the decisions and the delivery

A SaaS marketing website connected to HubSpot and content

The challenge

Rockee's content-feedback platform needed a website to present the product and support its content. The recorded delivery combined WordPress, HubSpot integration, a blog and customer resources. This was website work around a SaaS product, not a claim that MattDarm built the product itself.

Keep the marketing site in WordPress

WordPress provided the website platform. The record concerns the public-facing site and its content, so the SaaS application's architecture and performance should not be inferred from that platform choice.

Connect HubSpot

HubSpot integration was part of the website delivery. The public scope does not describe a particular scoring model, automation sequence or attribution result; those would require separate configuration and outcome evidence.

Include publishing and customer resources

A blog and customer resources were included alongside the product presentation. These are distinct content needs within the website, rather than a homepage being expected to explain the entire offer.

What we delivered

WordPress marketing website
HubSpot integration
Blog and customer-resource content areas

The outcome

The gallery and project record document the 2022 website implementation. They show the delivered presentation and content scope, not a measured increase in demo bookings, subscriptions or organic traffic.

Based on the existing public portfolio description and screenshots. No product-development ownership, conversion uplift or current HubSpot configuration is asserted. Those claims need additional first-hand records and client approval.

What this means for your project

For a SaaS website, scope the product explanation, publishing workflow and enquiry integration together. Then verify lead delivery and business outcomes separately from the visual launch.

Case study updated · 17 October 2026